Resources

Learn it, build it, adopt it.

Start with the story, go deep with the handbooks, and build on the open standard underneath. Free and open, all of it.

Start here: the story

Ground Truth

A short business novel that dramatizes the human cost of data you can't trust, and what changes when you can. The fast way to feel why this matters before you dig into the how.

Read the novel online 60-Second Executive Brief

A business novel

Ground Truth

Fundraising, AI, and the foundation underneath

Handbooks

Hands-on, technical guidance for implementers and developers on how to actually do the work.

Technical FC · Handbook

Data · Model · Analytics · AI

The Databook

A hands-on guide for data and engineering teams covering clean data, the common data model, analytics, and AI, with runnable examples on synthetic data.

Status: In progress

Coming soon FC · Handbook

For more roles & topics

More handbooks

Additional guides for different roles and topics are on the way. Want one for your team? Tell us what would help most.

Status: Planned

The standard & source

The Standard (ACDM™)

What the open data model covers, how it maps to your CRM, and how conformance works.

GitHub

Schemas, crosswalks, metric definitions, and tooling, all open source and open to contribution.

Not sure where to start?

The five-minute self-assessment points you to the right resource for where your shop is today.

Take the self-assessment